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Assessment of Incentives for Alternative Transportation Measures
| Project Period: | 05/20/2003 - 03/01/2004 |
| Total Budget: | $137,241 |
| Sub-Contractors: | NuStats Partners LP - Johanna Zmud ($137,241)
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This project empirically assesses the viability of Vehicle Mile Travel (VMT) reduction pricing and landuse measures and estimates the potential VMT reduction from a program of incentives. A random digit dial (RDD) sample of households with telephones in the Houston/ Galveston area is surveyed to determine the degree to which drivers would reduce their personal vehicle miles traveled in response to various travel demand management (TDM) incentives. Key measures for each of the TDM measures are (1) knowledge, (2) prevalence, (3) feasibility, (4) threshold value for behavioral effect, and (5) acceptance as policy intervention. Survey question types include objective measures of knowledge, awareness, attitudes, and opinions, as well as measures of stated responses to differing levels of policy interventions. The reliability of survey results is assessed through comparisons to data from other cities, to existing case studies from the Houston/Galveston area, and to data from other surveys. Estimates of potential VMT reduction are calculated by using survey data as inputs to the existing HGAC travel demand forecast model. The final report describes the VMT-reduction measures evaluated, the potential VMTreduction from the policy interventions, threshold values of interventions to effect behavior change, facilitators and barriers of consumer acceptance, and a suggested implementation approach.
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| Page Updated/Reviewed: 05/23/2006 4:13 PM |
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